oh, BTW the business model that is "ground up" is far more likely to be successful than the capitalist model of "top down" simply because, I presume, that profit isn't the main goal. In addition this idea of ground up is a great idea in that the goal is the PRODUCT of NEWS and INFORMATION RELEVANT to the LIVES of us, the CITIZENS. In stark contrast the top of the heap in MSM is beholden to those who pay the bills, i.e. HUGE corporate interests like Coca Cola, Ford, Nestle, Phizer, Merck, Dupont, Monsanto, GM, IBM, MS, et al. Invariably the the news is just infotainment and not information. It is as if Jospeh Goebbels and has designed the MSM to be our big daddy. So sleep well America.